Striker Boy News

news and events from the Striker Boy Campaign

World Mental Health Day 2018

Just under two years ago we tragically lost our dear friend Jonny Zucker and exactly one year ago (on Mental Health Day 2017) we launched the Striker Boy campaign in his memory. We are taking today to look back on everything we had achieved over the past 12 months.


Our target, which seemed overwhelmingly optimistic at the start, was to sell 5,000 copies of Striker Boy, raising £7,000 for Mind.


Last month we sold the five-thousandth copy, and have since ordered more. The book is currently retailing in WH Smith, Foyles, and Waterstones as well as online and through independent bookshops.


We also developed an emotional resilience workshop, which has now been delivered for free to over 2,000 primary school children. This has only been possible thanks to the support we have received from football clubs across the land. Amongst others, we have worked with the last three Premier League winners (Man City, Chelsea, Leicester) and two recent EFL Community Club of the Year winners (Derby, Charlton). For a small campaign, that is a BIG achievement.


And this Saturday saw our first ever #EduFootyAid charity football match take place in Durham, raising another £5,000 for Mind! If you haven’t heard about #EduFootyAid, check it out here.


But as well as celebrating our achievements, we wanted to use today to reflect on our own micro-community and how we can better promote and support our teams emotional well-being.  The Striker Boy campaign is run by 2Simple, and so we gathered as many of the team as we could for lunch in our Angel office. We spent some time talking about Striker Boy, and then people were asked to come up with suggestions for how we can better promote well-being in the workplace.  We will be doing our best to implement these suggestions over the coming months.


2Simple’s amazing amateur bakers Vanessa, Petra and Emily baked a selection of delicious cakes which we sold at lunch, raising £45 for Mind.


We hope that everyone reading this had a peaceful and reflective World Mental Health Day 2018, and we would like to thank everyone for their love and support over the past year.